Organic Champagne
Services Provided E-Commerce Sites, Search Engine Work
Launch date November 2007
Website www.organic-champagne.co.uk
Industry Food and drink shops
Location Cheltenham
About our client
Organic Champagne sell fine organic champagne, red and white wines, beers and ciders.
The brief
Organic Champagne was set up by Bluelinemedia as an experimental e-commerce site designed to target a specific range of search terms and provide a comprehensive online shop as an example to our customers.
Our solution
We initially developed Organic Champagne in November 2005, and following a comprehensive revamp relaunched the site in November 2007. Our new site provides a much more user-friendly navigation and implements what we have learned about how customers want to use an online shopping site.
- Web hosting with statistics, domain and email management
- New identity and online branding
- Comprehensive product catalogue including region/supplier information
- Integrated 'filter' tool to allow customers to browse products more easily
- Cross-selling tool displaying relevant additional products
- Customer search tool using region, type, diet, sweetness and name
- Tailored shopping basket and checkout process
- Integration with Protx payment processing
- Full content management of website text, images and products
- Special offer tool to promote seasonal offers
- Case selection tool to allow easy addition of combination products
- Keyword research and search engine optimisation
- Search engine targeting of key terms, e.g. vegetarian wine, organic red wines
